Why Attend

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On The Edge Bristol 2013 attendees. Take a look at a few of the tweets from previous Edge Bristol events!

On The Edge is NOT just another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down conference has been devised to make maximum use of your time. Each session delivers key insights and actions from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy.

 

What you’ll learn:

Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:

Content

  • Matching your content to your marketing plan
  • Develop your brand with the right content
  • Understand what your prospects are searching for
  • Moving from product promotion to consumer education

 

Remarketing

  • How to encourage Remarketing within your organisation 
  • When to use it and how to create your strategy
  • The key advantages of Dynamic Remarketing for Ecommerce websites
  • How to set up Remarketing; from structuring your campaigns to creating lists and ads 
  • Evaluating your campaigns
  • Getting the most from your campaigns with Remarketing optimisation 

 

SEO / Search

  • The 10 most common technical mistakes that can inhibit or harm your organic search potential
  • Learn how to check and diagnose for each potential mistake
  • What treatment is available?
  • How to implement or escalate to drive the biggest step-change in performance

Mobile/Gamification

  • How the physical world and digital world can be combined
  • The rise of mobile and the fall of single purpose machines 
  • Why the high streets need to embrace digital 

 

Behavioural Economics

  • How to hone in on human behaviour to market your product
  • Shaping communications to psychological decision-making tendencies 
  • Improve ROI by becoming more effective at influencing choices to engage, act and buy 

 

Email Marketing

  •  The four key questions every email must answer
  •  How emotional triggers impact decisions
  •  Using stories to increase engagement

 

Social 

  • Social media trends in B2B
  • Why social needs a clearly defined strategy for success
  • How you can really engage with your target audience on LinkedIn
  • Key performance indicators – what gets measured, gets managed

What else?

  • Network with fellow business professionals from some of the UK’s biggest brands
  • Enjoy a sumptuous lunch and as much coffee as you can handle in the heart of Bristol
  • Earn CPD points
  • A guaranteed seat for every speaker session
  • Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

The digital experts you will learn from:

Sharon 160

Sharon Flaherty, Head of content and PR, Confused.com
Topic: Content Marketing 

Nichola S_Headshot 160

Nichola Stott, Managing Director, theMediaFlow 

Topic: Top 10 Technical SEO Mistakes to Avoid!

Tim Watson  2 (3)

Tim Watson, Founder, Zettasphere 

Topic: Emails that deeply connect and delight

tara-photo 160

Tara West, SEO & Adwords Specialist, Koozai

Topic: Remarketing in 2014

Jeff-Coghlan-160

Jeff Coghlan, Founder, CEO and Creative Director, Matmi

Topic: Mobile/Gamification

Natalie Horne 160

Natalie Horne, Director of Strategy, PrimeDecision
Topic: Behavioural Economics

Nicola 160

Nicola Ray, Managing Director, Mordern Media

Topic: Is the future social for B2B marketers?

Luke

Luke Aikman, Founder, Nudge Digital

On The Edge Bristol, Conference Chair

Who is attending:

Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the South West.*

Who should attend:

Anyone interested in furthering their knowledge and understanding of digital marketing. If you want to have a competitive edge, this conference is for you.

Earn CPD points:

If you’re currently undertaking the CPD scheme then this event will be particularly beneficial to you as the hours you spend at the conference will count towards your CPD record.

What was said about On The Edge Bristol:

Bristol feedback comments

Your host:

On The Edge is being organised by the most progressive community for marketing professionals throughout the UK: With more than 14,000 members, the UK Marketing Network is an active forum engaging like-minded professionals with hot industry news, events and discussions that are followed by 21,000+ twitter followers and 50,000 members on LinkedIn.

*Please Note: Recruitment agency attendance is exclusive to our recruitment agency partner. Should you wish to partner with this or any of our other events please contact Jonathan Kinchin on 0203 176 7717