On The Edge Digital, London

Explosive digital marketing conferences to empower your career

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When

9th May 2014

Starting at 09:00

Where

London UK

Congress Centre, 28 Great Russell Street, London WC1B 3LS

Why Attend

On The Edge is here to fuel creative minds, champion fresh ideas and excel you in your professional development. This year, we’re delving deeper into the marketing mix and uncovering a multitude of different sessions in our newly devised tracks. In a world where time is tight, each session has been devised to make maximum use of your time with each seminar delivering key insights and actions from world-class speakers that are immediately implementable.

Keynotes from global brands and unrivalled networking opportunities contribute to this dynamic day.

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Introducing our keynote speakers: 

Topic: Getting the most out of Data
Speaker: James Murray, Digital Insight Manager, Experian
 
What to do with it
How to ensure your data is a good quality
Understanding your customers
Challenging preconceptions
 

Topic: Dramatically Improve Email Campaign Results by Multivariate Testing
Speaker: Basile Fattal, VP Sales and Marketing, 8Seconds 
 
Different testing methods and how to convert insights into actionable results.
New testing methodologies including automated real-time multivariate testing.
Mobile testing ( in 2014 mobile internet traffic is taking over desktop traffic ).
How Philips dramatically uplifted their campaign results thanks to testing.
How to use the email channel as a market research tool and apply results and drive ROI cross-channel.
 

Topic: Digital Growth Hacking. How to grow your business online
Speaker: Guy Levine, CEO, Return on Digital 
 
Why joining the dots in your marketing is essential to generating a strong ROI
The testing strategies which can be applied to any business to improve conversion rate
The bleeding edge – where Geekery meets commercialism
 
 
 

What else will you learn:

Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:
 

The Future of Mobile

  • The growth of the smartphone and tablet and their context in the life of today's consumer
  • Small screen devices and their increasing route to conversion
  • How consumers might be using their devices differently over the coming years...
  • What is next for mobile and how will it impact across the marketing tactics that we use?

International Digital Marketing

  • How to localise your website for a new market
  • Dominate new markets using online marketing
  • Practical tips to help you maximise SEO potential in new markets – e.g. should you use a .com or .de
  • Learn what mistakes even the big boys make when targeting overseas markets, so you don’t have to
  • Know how to approach link building and content overseas 

Anguish of a Content Creator

  • Content marketing isn’t new, but how we consume content online has and will continue to change.
  • Our technology protects us from unwanted content, so permission marketing assets may no longer be enough in the future.
  • To circumvent this and reach our audience we need to create things they will love and want to share with others; and to do this, we need to persuade companies to think beyond their products and services and think about their audience instead.
  • Get practical tips on how to ideate, execute and get sign off for this sort of content; and how to make your content go further and work harder for you
 

Page One Domination

  • Find out how to monitor your brand online
  • Proven page one optimisation tactics
  • Carry out an on-page SEO Audit
  • How to get featured in Google News results
  • Find out which social profiles rank the best in Google
  • Learn when to integrate paid and natural search strategies
  • Sustainable inbound marketing techniques
  • Google Image Optimisation
  • How to meet the Google Webmaster Guidelines
  • Successful content marketing strategies
  • Google+ Optimisation

Brand Love/Brand Hate

  • The big question; ‘Who wears the brand trousers?’
  • Do they control us or are we brand savvie?
  • How can we control and create our brand that increases our business potency?
  • The tool-kit; build a brand; the experience and measurement plans

Personas

  • Your audiences are NOT homogenous in their characters or behaviour
  • News & data consumption is changing – you need to reflect that change in your content
  • Repurposing content isn’t simply choosing different paragraphs to use
  • We love our experts, just not how they write!
  • Shape-shift your content to channel-shift tomorrow 
 
 
 
 
 

What else?

  • Network with fellow business professionals from some of the UK’s biggest brands
  • Enjoy a sumptuous lunch and as much coffee as you can handle in the heart of London
  • Earn CPD points
  • A guaranteed seat for every speaker session
  • Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away
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Who is attending:

Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the South East.*

Who should attend:

Anyone interested in furthering their knowledge and understanding of digital marketing. If you want to have a competitive edge, this conference is for you.

Earn CPD points:

If you’re currently undertaking the CPD scheme then this event will be particularly beneficial to you as the hours you spend at the conference will count towards your CPD record.

Your host:

On The Edge is being organised by the most progressive community for marketing professionals throughout the UK: With more than 14,000 members, the UK Marketing Network is an active forum engaging like-minded professionals with hot industry news, events and discussions that are followed by 25,000+ twitter followers and 50,000+ members on LinkedIn.

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*Please Note: Recruitment agency attendance is exclusive to our recruitment agency partner. Should you wish to partner with this or any of our other events please contact Jonathan Kinchin on 0203 176 7717

By registering to attend the conference, you are agreeing to share your information with third parties

Speakers

Our world-class speakers

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Agenda

Experience & learn from our keynotes and track leaders

Sponsor The Event
  • Don't miss out on your ticket to #digital conference #EdgeLondon http://t.co/2NBc9hzWSU Not-such-an-earlybird ticket ends tomorrow! 2 hours ago
  • RT @slievemore: Know how to approach link building and content overseas? No? Then check out #EdgeLondon 9 May with @Wolfestone http://t.co/… 2 days ago
  • Want to further your knowledge of digital? Want a competitive edge? Of course you do! Join us at #EdgeLondon 9 May: http://t.co/inDHLW8E0v 5 days ago
  • Can't wait for #EdgeLondon RT @slievemore: Hear how Experian and Phillips improved their marketing at @OnTheEdgeLive http://t.co/xueSgmC3I7 5 days ago

GET IN TOUCH!

Whether it be regarding sponsorship opportunities, speaker proposals or general info, we'd love to hear from you so pop in the info you think we'll need and Natasha will be in touch

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