On The Edge London Chair
Founder, Nudge Digital
Luke is the founder of Nudge Digital, Loccit.com, TapTakeaway and more. He is a respected expert in digital strategy with a focus on social. Luke has spoken at conferences such as The Festival of Global Media and Twitter’s own London Developers Conference where he was the only British speaker. In 2011 one of Luke’s businesses earned a place in the top 8 social applications of all time (next to Facebook!). Most recently Luke produced Bula Quo! the new Status Quo movie.
Likes new ideas, skiing, cycling. Dislikes cheesy head shots!
CEO & Co-founder, Smart Insights
Dr Dave Chaffey is CEO and co-founder of Smart Insights, a digital marketing advice site that helps businesses manage their online marketing activities to compete more effectively through practical guidance in Templates, Ebooks, Video Training, free blog posts and the weekly Emarketing Essentials newsletter. Dave is author of 5 bestselling books on Ecommerce including Digital Marketing: Strategy, Implementation and Practice and Emarketing Excellence as well as editor of the new book: “Winning with Mobile: Creating a strategy for Mobile marketing, Mobile commerce and Mobile CRM” with Rob Thurner. Dave has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.
Topic: 10 practical mistakes to avoid when investing in mobile marketing
With significant percentage growth in tablet and smartphone use amongst consumers and business users evident within the analytics of every site the, case for investing more in mobile marketing is clear. But where should you make that investment, what should your priorities be? It seems that many are investing, but not taking the smart decisions. In this talk, Dave Chaffey of SmartInsights.com, author of Winning with Mobile will explain the full range of mobile options.
- How a tick box approach to mobile marketing may limit your potential
- 12 examples of common mistakes to watch out for
- Examples of good and not so good practices
Director of Strategy, PrimeDecision
Natalie is a behavioural strategist with a background in marketing strategy and planning. After graduating from Oxford, she devised innovative strategies in product packaging, social media, digital and demand marketing, for brands such as Microsoft and IBM. Later shifting towards product marketing, research and behaviour change, Natalie acts as a bridge between academia and business, applying behavioural insights to improve effectiveness and ROI.
Topic: Behavioural Economics
- How to hone in on human behaviour to market your product
- Shaping communications to psychological decision-making tendencies
- Improve ROI by becoming more effective at influencing choices to engage, act and buy
Head of Social Media at Red Rocket Media
Simon has specialised in Social Media Marketing for around 4 years, working in a number of diverse industries including journalism, music, UK festivals, media training, facilities management and hospitality. He has worked alongside different sized companies designing, implementing and measuring digital marketing campaigns for both B2B and B2C organisations.
Topic: Don’t go social without content
Simon will be talking about the importance of a strong content marketing strategy when using social media as a marketing platform. He will be discussing real time engagement, user generated content, identifying influencers and the merge of social media and PR, using real life case studies from a selection of small and large clients.
- Social channels shouldn’t have a ‘one solution fits all’ strategy. Different Social platforms require different strategies
- How to manipulate engagement levels as well as user sentiment across Social
- Real life examples of how to target key influencers across Social
- Examples of how we report to a mixture of clients
Managing Director, Velocity Digital LTD
Mike is a digital marketing and communications consultant, with over eight experience of creating and delivering marketing strategies for multinational brands, public sector organisations and start-ups. In August 2012, Mike established his consultancy, Velocity Digital, and since launch has seen great success in delivering impactful and measurable digital strategies for his wide-reaching client base. Mike has built a reputation as a social media and content marketing thought-leader and is the creator of the popular Social Penguin Blog. When speaking at events, you can expect Mike to deliver a no-nonsense, applicable and occasionally amusing talk.
Topic: Without Content, We are Nothing
This talk will hammer home the importance of high quality content in today’s marketing mix. Key points:
- A brief history of content
- What is good content and of course, what is bad content?
- Why your business does have a story to tell and where to look for the diamonds
- Keeping up the content momentum via planning
- How to make a big impact with re-active content
- How do we tell if all this effort is paying off?
- What is the future for content marketing?
Co-Founder, eCRM and Email Marketing Consultant, Plan to Engage
As an internationally renowned digital, eCRMS and email marketing expert, Kath Pay assists both B2B and B2C companies with leveraging customer insights and data as well as good old elbow grease (otherwise known as testing and optimising) to increase their ROI.
Today’s consumer/business person knows what they like and has expectations which need to be met by the brand. Using her 14 years of digital marketing/email marketing/eCRM experience, Kath helps to bring to light how to make your eCRM and email marketing strategies customer-centric. With a passion for conversion optimisation, Kath believes in utilising a multi-channel, multi-device approach which leverages the customer life cycle and maximises all the relevant touch points along the way.
Over the years, Kath has had the pleasure of either consulting with, speaking or training the following brands to name a few: Facebook, Adobe, Greenpeace, Paul Smith, Bally, Book-a-Table, Marks and Spencers, VisitScotland, Southbank Centre, The Arts Council, Blind Veterans, Ninemsn, engin, Henry Schein,
Kath is the Chair of the Communications Hub of the UK DMA’s Email Marketing Council, as well as being the Editor of the councils newsletter, Infobox. She also regularly blogs on sites such as Smartinsights, Econsultancy.com, Be Relevant and Email Expert.
A sought after Keynote speaker at both national and international events, Kath also is the Lead Trainer on email marketing for the IDM, Econsultancy, E2 Publishing as well as the Direct Marketing Institute.
Topic: 7 tips to getting your subscribers to action your emails
- Know your objective
- Creating a Persuasive Subject Line
- Designing for the Preview Pane
- Optimising the oft-neglected Call to Action
- Using images to support your objective
Digital Marketing Sales Director, The Foundry Communications
John has over 15 years experience in the Digital Marketing Industry and recently joined Foundry Digital Marketing as Sales Director.
John has an educative approach to the sales process and has delivered numerous presentations at National and Regional events & conferences on behalf of AdTech, Marketing Week Live, Internet World, TEchnology for Marketing and Internet Mobile World in Bucharest.
One comment from the 2013 Internet World presentation simply said: John’s presentation was the highlight of the show – by far!
Specialities include: Search Engine Optimisation, Social Media, Paid Search, Web Site Design and Content Marketing.
Topic: Social Media & it’s Impact on PPC
- How to maximise marketing control via an integrated digital marketing approach
- Presence, participation & promotion
- How to make social media work with PPC
- The challenges & opportunities
- Success stories
Digital Marketer, Managing Director, Receptional.com
Justin Deaville is Managing Director at digital marketing consultancy Receptional.com. He was chief executive officer (CEO) at Wordtracker from January 2011-December 2012.
Topic: 7 Recent Changes to the Search Results
- Keep up to date with Google’s changes
- Discover how social signals are being built into search engine algorithms
- Learn how to protect your site against Panda & Penguin updates