Co-Founder, eCRM and Email Marketing Consultant, Plan to Engage
As an internationally renowned digital, eCRMS and email marketing expert, Kath Pay assists both B2B and B2C companies with leveraging customer insights and data as well as good old elbow grease (otherwise known as testing and optimising) to increase their ROI.
Today’s consumer/business person knows what they like and has expectations which need to be met by the brand. Using her 14 years of digital marketing/email marketing/eCRM experience, Kath helps to bring to light how to make your eCRM and email marketing strategies customer-centric. With a passion for conversion optimisation, Kath believes in utilising a multi-channel, multi-device approach which leverages the customer life cycle and maximises all the relevant touch points along the way.
Over the years, Kath has had the pleasure of either consulting with, speaking or training the following brands to name a few: Facebook, Adobe, Greenpeace, Paul Smith, Bally, Book-a-Table, Marks and Spencers, VisitScotland, Southbank Centre, The Arts Council, Blind Veterans, Ninemsn, engin & Henry Schein.
Kath is the Chair of the Communications Hub of the UK DMA’s Email Marketing Council, as well as being the Editor of the councils newsletter, Infobox. She also regularly blogs on sites such as Smartinsights, Econsultancy.com, Be Relevant and Email Expert.
A sought after Keynote speaker at both national and international events, Kath also is the Lead Trainer on email marketing for the IDM, Econsultancy, E2 Publishing as well as the Direct Marketing Institute.
Topic: 7 tips to getting your subscribers to action your emails
- Know your objective
- Creating a Persuasive Subject Line
- Designing for the Preview Pane
- Optimising the oft-neglected Call to Action
- Using images to support your objective