Chief Technology Officer, Wunderman
Grégory joined digital marketing company, Wunderman, in 2008 and lives by the motto: “tomorrow’s technology is today’s reality.” Having worked across brands including IBM, Microsoft, Peugeot, Jaguar, Land Rover, Orange, Vodafone, HMV, Tesco and Diesel, Grégory is a recognised industry expert and is regularly featured and quoted by the press. He is so an active Huffington Post blogger
Topic: Mobile Technology - The Experiential Revolution – why experience is the new holy grail for marketing
- Discover how internet and mobile innovations are fuelling this new industrial revolution
- How it challenges marketing theory and practice
- Look at how ‘data currency’ can be scaled from low to high value
Grégory Roekens has a rare blend of electronic engineering background, marketing expertise and visionary outlook which means that he is able to anticipate and implement the next digital breakthrough. He has 15 years of expertise in Marketing and Creative Technology and his mission at Wunderman is to identify how best technology can be leveraged to help marketing shift into the 21st century.
His motto is “Tomorrow’s technology is today’s reality” and his greatest interest in live outside his wife, daughter and motorbiking around the world is the development of technologies that assist human being. He says that arguably all technologies are introduced to assist human in some shape or form but he is particularly interested in innovations in the fields of artificial intelligence (AI) and user interfaces (UI) which will ultimately create ‘true’ virtual Personal Assistant.
Grégory is regularly featured and quoted by the press, more recently by the BBC where he talks about the future of shoppers empowering virtual assistant http://bbc.in/xitC3z. He’s also an active Huffington Post blogger www.huffingtonpost.com/gregory-roekens
Grégory Roekens business top tip and most embarrassing moment