Giles Richardson
Giles Richardson
Head of Personalisation, Barclays Bank
Giles has been immersed in the Internet since 1999. Working with start-ups and listed multinationals he has always been obsessed with customers behaviour when they hit the pages of a website. The quote: “as information increases the room for debate reduces”, perfectly articulates Giles’ preoccupation that in an analytics- rich environment, how data is being used to make decisions is impacting more and more on our lives.
Topic: Personalisation, making lives easier and the right side of creepy
Key takeaways:
- Utilising the data now available to predict behaviour
- Should websites only offer one experience for every customer?
- When personalisation becomes intrusive
About Giles
Giles has been immersed in the Internet since 1999. Working with Start ups and Listed multinationals he has always been obsessed with customers behaviour when they hit the pages of a site. An Economist by heart the quote “As information increases the room for debate reduces”. Perfectly presents our analytics rich environment and how data is being used more to make decisions.
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