Judith Lewis
Judith Lewis
Head of Search, Beyond
Judith Lewis was one of the judges for the inaugural UK Search Awards and is the coordinator for London Girl Geek Dinners. She is a specialist online marketer with skills in SEO, PPC, social media marketing as well as other digital marketing techniques. Her clients include Google, Amadeus, & Mimecast.
Judith comes from a very technical background, having gotten online in Toronto, Canada in 1986. She has been working in search and online marketing since 1996.
Topic: Search Beats Social With a Big Stick – How To Achieve World Domination with SEO and Paid Search
Key takeaways:
- The science of sharing and how search fits into the mix across nine different verticals as well as how to leverage the information in social media
- Top ten tips that may or may not involve a bit of black hat, a bit of spam and more
- PPC long tail and how using it may be more difficult but will net greater results and more sales, cheaper
- Recent changes to the Google algorithm and how to spot if you’ve been hit then fix it, including how new social signals affect ranking
About Judith
Judith has extensive experience in performing “hands-on” SEO from keyword research through to content development and link building. She has also worked extensively in social media strategies as well as paid search (PPC) campaign creation and management. Prior to joining Beyond in April 2010, Judith worked at i-level after working in-house across a variety of sectors including retail/eCommerce, high-tech and publishing.
Judith worked with a diverse range of clients including Fidelity, GalaCoral, the National Gallery, NBC Universal, Readers Digest, Bayer, RBS & NatWest, the CIPD, Orange, Google, Virgin Trains, AMD, AmEx, Family Search, Mimecast, Amadeus, and others.
Judith is a founding Modern Muse, writes regularly for SEO Chicks, Centaur’s “Technology Weekly”, and Mostly About Chocolate as well as the Huffington Post’s Technology section. She speaks at various conferences around the world and is passionate about sharing knowledge.
Key Points
- G+ is a ranking factor (not to this degree! but it illustrates the point)
- Twitter is not going to help you rank well all by itself – RETWEETS on twitter to a high degree by authority accounts within a particular period of time do help.
- The key is that you should not and cannot focus on a single metric or single ranking factor. If you need 300 retweets to help ranking but that effect lasts only 3 days, it means that you need to keep engaging. Continued engagement means Twitter may also rank well on brand searches, helping a positive image of your brand and helping site rankings even more.
- Books: SEO for dummies
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