Karl Havard
Karl Havard
Client Strategy Director, TBG Digital
Karl Havard is Client Strategy Director, at TBG Digital, Revolutions’ Agency of the Year 2012. Previously, Karl was the Chief Strategy Officer for Wunderman UK. He has been involved in the online world since 1996. During the last fifteen years or so, Karl has immersed himself in a number of digital disciplines including web performance, web analytics, search, social and user experience, with a key focus on consumer motivation, behaviour and measurement. i.e. Who does what online, and why. The accumulation of these disciplines enables Karl to focus on all aspects of the consumer and customer journey, which encompasses interaction between consumer and brands, and between consumers themselves.
Topic: Online Advertising – Stand out from the crowd – Breaking through 99.9% of the sub-conscious spam filters
Key takeaways:
- Learn the mystical art of online advertising – what works in the current world
- Developing brilliant advertising that resonates, triggering the conscious mind to act
- How to create advertising that grabs the attention and stimulates sales
- Turning prospective into pounds through successful relationship-building advertising
About Karl
Karl Havard is Client Strategy Director, at TBG Digital, Revolutions’ Agency of the Year 2012. Previously, Karl was the Chief Strategy Officer for Wunderman UK. He has been involved in the online world since 1996. During the last fifteen years or so, Karl has immersed himself in a number of digital disciplines including web performance, web analytics, search, social and user experience, with a key focus on consumer motivation, behaviour and measurement. i.e. Who does what online, and why. The accumulation of these disciplines enables Karl to focus on all aspects of the consumer and customer journey, which encompasses interaction between consumer and brands, and between consumers themselves.
Karl has previously set up, led and sold a number of digital agencies in the UK and is also an econsultancy lecturer, delivering courses covering online engagement and social strategy. He also delivers modules around digital strategy for Digital Marketing MSc students. Prior to entering the agency world, Karl served 10 years in the British Army.
Karl’s website | LinkedIn | Twitter
