Managing Director of theMediaFlow
Nichola is founder and Managing Director of theMediaFlow; an award-winning SEO agency specialising in creative, earned-link strategies based on strong technical and analytical foundations. Nichola has over fifteen years’ experience in online communications including five years at Yahoo! as head of UK search partners, prior to founding theMediaFlow. Nichola is co-author of Hit Me! How to Get Your Small Business to Punch It’s Weight Online and regularly contributes to industry media including SearchEngineWatch, SEO Chicks and State of Search.
Topic: Super-charge Your Organic Search Traffic – How Structured Data Can Make Your Search Result Stand Out from the Crowd
A quality organic search strategy is so much more than keywords and links. It’s about ensuring your whole presence and experience in search is enticing and straight-forward; meaning more relevant visitors and sales for your business. In this session we’re going to look at how using structured data delivers attractive and enticing Rich Snippets for your search results, giving you the competitive edge on that already crowded first page.
- What types of data can be structured data?
- Why do we need to call-out structured data?
- How do I implement this?
- How do I test it’s working on my pages?
- What are the benefits to my business
Included in the above we will also see real results from a client case study
Recent Video Interview