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Why Attend

On The Edge is here to fuel creative minds, champion fresh ideas and excel you in your professional development. This year, we’re delving deeper into the marketing mix and uncovering a multitude of different sessions in our newly devised tracks. In a world where time is tight, each session has been devised to make maximum use of your time with each seminar delivering key insights and actions from world-class speakers that are immediately implementable.

Keynotes from global brands and unrivaled networking opportunities contribute to this dynamic day.

Why Attend wordle

Introducing our keynote speakers:

 

Rosie yelpSpeaker: Rosie Akenhead, Manager of Local Business Outreach at Yelp

Topic: Online Reviews – A Yelp case study


Jon Hook 160Speaker: Jon Hook, Head of Mobile – International at Mediacom

Topic: Mobile Marketing

natalie 160Speaker: Natalie Waterworth, Co-founder, Talented Heads

Topic: Marketing to Millennials: Ten ways to make the Me Me Me Generation notice You.

What else will you learn:

Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:

Adapting to Responsive Web Design

  • What is responsive design and how it can benefit your organisation
  • The design process and tips for approaching responsive projects
  • Developing a content strategy in a multi-device world
  • Why performance matters and how to optimise for it
  • How to ensure future friendliness with a device agnostic mindset

 

Putting Yourself In Front Of The Right Audience

  • How to set up your social profiles
  • How to actually find your audience
  • What to do once you have found them
  • How to give them what they want and more
  • How to give them a reason to stay

 

Search Engine Optimisation – making everything click

  • The importance of reputation on SERPs
  • How to create great content for search & social
  • How to get more from your users

Email marketing best practice and why you should be investing in marketing automation

  • Why your email probably won’t arrive
  • The 5 P’s of Marketing
  • How to design your email for maximum effect
  • Top 5 Things to Measure

 

Creating a buzz through others – B2B Influencer Marketing 

  • What is influencer marketing? Background to terminology, how it works and how brands can benefit
  • Identifying influencers – understanding different types of influencer, identifying and rating them
  • Creating an influencer marketing plan
  • Setting out to make enduring connections
  • Measuring influencer marketing effectiveness – attributing ROI.

 

Advanced Targeting: From Keywords to Audiences

  • Learn about the latest targeting mechanisms available in paid search.
  • Understand how audiences interact and how to combine broad strokes with extreme granularity.
  • Hear success stories and be shown exactly how to replicate the best aspects of what advertisers have done before, while avoiding the pitfalls.
  • Be able to analyse their own audiences and put together a targeting plan. 

 

 

 

 

What else?

  • Network with fellow business professionals from some of the UK’s biggest brands
  • Enjoy a sumptuous lunch and as much coffee as you can handle in the heart of Manchester
  • Earn CPD points
  • A guaranteed seat for every speaker session
  • Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

 

The Digital experts you will learn from:

Who is attending:

Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the North East.*

Who should attend:

Anyone interested in furthering their knowledge and understanding of digital marketing. If you want to have a competitive edge, this conference is for you.

Earn CPD points:

If you’re currently undertaking the CPD scheme then this event will be particularly beneficial to you as the hours you spend at the conference will count towards your CPD record.

Your host:

On The Edge is being organised by the most progressive community for marketing professionals throughout the UK: With more than 14,000 members, the UK Marketing Network is an active forum engaging like-minded professionals with hot industry news, events and discussions that are followed by 25,000+ twitter followers and 50,000+ members on LinkedIn.

*Please Note: Recruitment agency attendance is exclusive to our recruitment agency partner. Shoud you wish to partner with this or any of our other events please contact Jonathan Kinchin on 0203 176 7717

By registering to attend the conference, you are agreeing to share your information with third parties

 

Agenda 

Morning Sessions

09:00 – 09:30 Arrival & Registration

Chef’s treats & the much needed coffee to prepare you for the busy day!

09:30 – 09:40 Welcome & Introduction

 

09:40 – 10.20 Keynote with Jon Hook

“Mobile Marketing”

 

10:20 – 11:00 Keynote with Rosie Akenhead

“Online Reviews – a Yelp Case Study”

 

11:00 – 11:20 Morning Tea & Coffee Break

 

11:20 – 12:00 Morning Track I

Track 1: Responsive Web Design with Tom McCambridge

Track 2: Advanced Targeting: From Keywords to Audiences with Alistair Dent

 

12:00 – 12:40 “Buzz” Discussions

 

12:40 – 13:40 Lunch

Afternoon Sessions

13:40 – 14:20 Afternoon Track I

Track 1: Search Marketing with Sam Haddadi

Track 2: Influencer Marketing with René Power

 

14:20 – 15:00 Afternoon Track II

Track 1: Email marketing best practice Track with Lee Chadwick

Track 2: Putting Yourself In Front Of The Right Audience with Andy Williams

 

15:00 – 15:20 Afternoon Tea & Coffee

 

15:20 – 16:00 Keynote with Natalie Waterworth

“Marketing to Millennials”

 

16:00 – 16:30 Panel Q&A (Speakers TBC)

 

16:30 Complimentary Networking Drinks